The roles of Chief Marketing Officer (CMO) and Chief Revenue Officer (CRO), as well as hybrid positions such as Chief Commercial Officer (CCOs) and Chief Growth Officer, are the most critical in the C-suite for driving that growth.
CMOs are the nexus between organisations and customers at a time when virtually every industry — from consumer to tech to healthcare and industrial — is focused on customer-centricity and the velocity of change continues to accelerate. CMOs lead brand dialogue, inspire internal and external clients and champion the increasingly important discipline of performance marketing – all in service of connecting customer needs with business results.
CROs are often responsible for every process that generates revenue in an organisation. They foster collaboration across various revenue-related functions, including marketing and sales, customer success, support, pricing, and sales operations.
As the line between marketing and sales functions is increasingly blurring in many industries, leaders who are capable of taking on greater scope and complexity are in high demand. Hybrid roles ranging from Chief Customer Officer to Chief Marketing and Sales Officer sit at the intersection point of these historically siloed functions with scopes that focus on both short-term wins and long-term growth.
Principal Connections - executive search is a market leader in the delivery of CCO and CMO executive search services to organisations of all shapes and sizes across Ireland and the United Kingdom. Our energetic and collaborative working style, combined with our diverse industry knowledge, extensive HR networks – furthered by our global reach through Agilium Worldwide LLC - and award winning commercial and marketing executive search consultants ensures that we promptly and incisively identify the very best HR leaders for our clients.
